Entrepreneurs are relying more than at any time on digital marketing to improve their manufacturer visibility. Even so, Digital ads should be shown strategically across the internet for exceptional engagement.
To put things into standpoint, advertisement exchange is a spot where publishers and advertisers meet up with and transact digital advert inventory. This method is facilitated by an advanced know-how named Actual-time bidding.
GumGum calls by itself a “contextual intelligence” enterprise. Simply, Which means that it works by using the knowledge on your internet site — i.e. the particular material of the weblog article, image, or video clip — to provide exceptionally targeted adverts in your viewers.
Complete analytics platform to evaluate the functionality of commercials and make informed conclusions about campaigns
巨大的库存量：由于卖方的门槛相对较低，同时其来源可以是多个广告网络，所以相对而言，其流量是巨大的，接触的人群更宽泛。
Advert exchanges provide access to a vast level of advertisement inventory across distinct Internet sites and apps, making it easier to scale your campaigns swiftly.
The most typical form of exchange will be the open electronic Market wherever you should purchase adverts from various companies to become shown on your site.
Also, programmatic advertising may help publishers reduce the workload of taking care of ads, freeing up time for other responsibilities.
The technology that drives ad exchanges has existed for many years, and it truly is getting used to bridge the gap concerning publishers and advertisers.
For publishers presently employing Google Ad Manager, Google AdX could possibly be a sensible choice as it’s developed into that platform. Nonetheless, it’s normally not an selection for small to mid-sized publishers because of the arduous eligibility necessities.
An open up ad exchange is often a general public marketplace where by any advertiser or publisher can participate. It can be open up to all buyers and sellers.
What’s extra, GumGum focuses mostly on partnerships Together with the US advertising and marketing marketplace, more info indicating that it’s not perfect for publishers targeting demographics in other geographies.
Ad exchanges use a media purchasing procedure to auction off different types of electronic marketing adverts, together with advert impressions and online video advert inventory. An ad exchange System will also be open up and clear In relation to offered charges and offers.
提供了一定的人群定向功能：广告主需要购买网站资源并不是其最终目标，他们的最终目标是购买观看这些网页后面的人群，垂直类广告网络把相关的网站资源归类购买，其实是有一定的人群购买功能，譬如我们可以这样推测，观看汽车频道的人群一般是那些对汽车感兴趣的人群。